Re-branding for a new audience
Fiendish Software provide rebranding and SEO guidelines to help an existing client target new customers.
One of our existing clients, Mediation Works contacted us because they are reaching out into new areas of business and wanted some help and advice on how their website could help them with this expansion.
The internet provides an incredible way to reach out to new customers - but when you're moving into a new area of business, your existing website may not be speaking to the right people. It's very important when designing and developing a website to know exactly who your audience is going to be, so that you can employ design, marketing and copy to reach them and speak to them in the most appropriate and effective way.
Mediation Works already had a very successful website that works brilliantly for their existing customers - but a new venture brings with it new potential customers, and so areas of the site are redesigned and re-marketed to more effectively target the desired audience.